The Compana Way

Nurture & Protect

For over 150 years we’ve been nurturing the lives of pets and their families. Like you, we know pets are an important part of the family and just like family, they always come first. Our team of passionate pet lovers around the world are dedicated to delivering care and wellness solutions that improve the quality of life for pets of all shapes and sizes, through all stages of their lives.

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Our Purpose and Core Values

We Nurture What You Love
We are committed to providing innovative, superior care and wellness solutions - backed by science, expertise and passion - for all pets, at every stage of their lives.
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Get It Done

Act urgently, decisively and with full commitment

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Be Purposeful

Act with intention, consistently grounded in strategic discipline.

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Create Value

Deliver positive impact that benefits our customers, employees and community

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Our Approach

A Winning Model

Compana Pet Brands builds upon what we have accomplished as Manna Pro to better represent the breadth of our brand portfolio, the commitment of our team members and the path for our future as a modern pet company that meets the needs of pets large and small because "we nurture what you love."
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We feature unique brands you love and trust, providing distinct care and wellness experiences for pets of all shapes and sizes

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We offer quality products backed by science, expertise and passion for health & wellbeing at every stage of pets’ lives

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We are a valued scale partner for our Retailers and committed to high and consistent quality and customer service

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We are rapidly evolving and highly acquisitive, successfully integrating new brands and teams while organically growing our base


We are pet obsessed, passionate and nimble - approaching each day with urgency, purpose and an eye towards creating value for people, pets, and the planet

Leadership Team

Team Pet Lovers

See what drives and inspires us at Compana

john howe ceo and his dog

John Howe

Chief Executive Officer

john howe ceo and his dog
Favorite Pet Memory
Brandy, Rex, Sam, Fritz, Heidi, Gosha, Daisy, Max, Abby, Bailey, Benji, Fitz, Bernie, Bubba, and Iris – each of them have a prominent place in John’s memories.

Hey, I'm John!

John Howe is the Chief Executive Officer at Compana Pet Brands. John joined the company as Senior VP of Sales and Marketing in 2001 and has been CEO since 2008, directing the company’s transformation to a modern, diverse pet care company guided by the mission of enriching the lives of pets and their families. All told, John has almost 35 years of executive experience in consumer packaged goods, with the vast majority spent in the pet category.

John is a lifelong pet parent and deeply understands the tremendous bond that exists between pet parents and their furry or feathered family members. John’s other passions include traveling, reading, spending lots of time with family, hiking, and biking.

dominic strada and pet dog

Dominic Strada

Chief Sales Officer

dominic strada and pet dog
Favorite Pet Memory
The one that just occurred because my dogs have always provided a joy and love that make every day better.

Hey, I'm Dominic!

Dominic Strada is the Chief Sales Officer at Compana Pet Brands. Dominic joined our organization in June, 2021 after an extensive career at Nestle in their Nutrition and Purina Divisions. He brings over thirty years of pet category expertise to our organization. 

Dominic loves to spend time with his family, dog, Mishka, and his friends. He is passionate about sports of almost any kind, enjoys an active, fit lifestyle along with a good glass of wine!

steve and pet dog

Steve Townshend

Chief Supply Chain Officer

steve and pet dog
Favorite Pet Memory
Every holiday, birthday, or celebration where presents are exchanged, our Golden Retrievers, Tina and now Tucker, have enthusiastically helped family members unwrap their gifts and then proudly wear the bows and ribbons.

Hey, I'm Steve!

Steve Townshend is Chief Supply Chain Office at Compana Pet Brands.  Steve joined our organization in July 2022 with 34 years of helping consumer packaging goods and ecommerce companies create value.  He oversees our manufacturing, logistics, purchasing, quality, and customer service to ensure that pet parents have access to our great products and confidence in their high and consistent quality to nurture their pets’ lives.

Steve enjoys outdoor activities with family, friends, and their pets.  Walks in the woods, a drive in his classic convertible or just hanging out in the woods with a warm campfire are all opportunities to enjoy life’s moments and create special memories.  

deb buhro

Deb Buhro

General Manager, Oxbow

deb buhro
Favorite Pet Memory
I remember the day we introduced Libby, our new Schnoodle puppy, to our trio of cats, Merry, Lucy and Webster. The cats made it abundantly clear that they would be assisting with puppy training. Following the cats’ lively and intense training, the four became great friends, something to which the cats would never admit.

Hey, I'm Deb!

Deb Buhro is General Manager, Oxbow at Compana Pet Brands. Deb joined the Company when Oxbow Animal Health was acquired in 2021 after serving as Oxbow’s CEO for nearly 15 years.  She continues to oversee operations in the Omaha, Nebraska facility and its successful integration with the broader organization.

Deb enjoys traveling with her husband, especially when visiting their children, grandson, and four grandpups. She loves exploring wineries, visiting new restaurants, listening to great music, and attending sporting events with family and friends. 

We Believe

In Nurturing Life

lora van velsor and her dog

Lora Van Velsor

Chief Marketing Officer

lora van velsor and her dog
Favorite Pet Memory
Every time I step through my front door and without exception am greeted with unconditional and absolute furry devotion. Never gets old.

Hey, I'm Lora!

Lora Van Velsor is the Chief Marketing Officer at Compana Pet Brands. Lora came to our organization in 2018 with a passion for building brands that spans 30 years in consumer packaged goods.  At Compana, Lora owns ensuring that the needs and desires of pets and pet parents are at the center of everything we do, and that our portfolio of brands and products deliver on our collective commitment to help them live happier, healthier, longer lives together.   

Outside of work, Lora is passionate about theatre arts and travel, and spending time with friends she’s made between the two.


Doug Fichter

VP of Business Development

Favorite Pet Memory
Every moment with my rescued beagle lab mix (a Beagador!), Buckley, has been a treasured family member for 11 years thru the love and support he provides me, my wife, and my two teenage sons.

Hey, I'm Doug!

Doug is VP of Business Development and focuses on acquiring new brands and businesses to add to Compana’s strong portfolio.  Acquisitions allow Compana to expand the breadth of offerings to enrich the lives of pets and their owners through increasing reach and meeting new occasions while acquiring new talent to facilitate growth.  With nearly 25 years working in finance and CPG, Doug loves the mission and core values of Compana that prioritize purposeful behavior that drives urgency to meet objectives and enhance value, all within a framework of creating a positive culture.  

Outside of work, Doug enjoys working with his wife to shuttle kids to and from academic and athletic endeavors, spending time with family and friends, walking and playing fetch with Buckley, and trying to hit the occasional fairway off the tee.

lauren appelbaum and pet cat

Lauren Appelbaum

Head of Human Resources

lauren appelbaum and pet cat
Favorite Pet Memory
In 2010, I was very pregnant with our first child and wasn’t feeling well one evening, and Riley, our 3-yr old husky/lab, would not leave my side. The following morning, he continued to sit right at my feet. Little did I know, he knew something was “off,” and I was in labor. Later that day, we welcomed our firstborn a week early! That was just the beginning of a very special relationship our daughter and Riley had until his passing in 2020.

Hey, I'm Lauren!

Lauren Appelbaum joined Compana Pet Brands in December 2018 as head of Human Resources. She brought with her over 15 years progressive HR leadership spanning manufacturing, retail, and corporate scopes. Lauren’s role is to shape Compana’s culture of nurturing employees’ lives at work, and at home, by developing best-in-class talent solutions aligned to key business objectives. 


In her free time, Lauren is an avid runner and enjoys spending time taking family walks, hikes and the periodic pickleball battle with her husband.