ZuPreem®, the leading specialty companion bird brand with a rich history of nutritional excellence, provides the highest quality diets for nontraditional pets and animals in zoological collections
ST. LOUIS
Manna Pro® Products, a St. Louis-based manufacturer and marketer of pet care and nutrition products, has agreed to acquire ZuPreem®, a global brand that specializes in premium nutritional diets and treats for companion birds and select premium offerings for small mammals and zoo animals. This acquisition expands Manna Pro’s growing pet care portfolio into the premium companion bird market.
ZuPreem’s approach to the welfare of animals through innovative nutrition and research to the highest quality standards of manufacturing makes the brand a perfect addition to the Manna Pro portfolio. This acquisition enables us to expand our leadership across new pet segments in the U.S. and abroad with a veterinary-backed, consumer-trusted brand that shares our commitment to Nurturing Life.
John Howe, CEO
“ZuPreem has always been committed to providing premium nutrition for pets and exotic animals, and we conducted a worldwide search to find the right partner to carry the tradition forward,” said David R. Morris, who founded ZuPreem more than 27 years ago and whose family history spans three generations in the pet industry. “I’m proud of my family’s contributions to animal health and believe Manna Pro is a great fit to continue ZuPreem’s mission of providing the quality nutrition pet owners have come to expect from the brand.”
“ZuPreem has always been committed to providing premium nutrition for pets and exotic animals, and we conducted a worldwide search to find the right partner to carry the tradition forward,” said David R. Morris, who founded ZuPreem more than 27 years ago and whose family history spans three generations in the pet industry. “I’m proud of my family’s contributions to animal health and believe Manna Pro is a great fit to continue ZuPreem’s mission of providing the quality nutrition pet owners have come to expect from the brand.”
Based in Shawnee, Kansas, ZuPreem is the most recognized brand in the companion bird category. Over the years, ZuPreem has built substantial trust with consumers and a loyal brand following that has fueled the brand’s market share dominance. ZuPreem products can be found in over 5,000 U.S. pet stores including the largest pet specialty retailers. It is recognized internationally as a leading pelleted bird food brand.
Manna Pro is owned by investment vehicles managed by global investment firm The Carlyle Group.
About Manna Pro
Manna Pro is a recognized leader in the care and nurturing of pets, with roots going back to 1842 and long-established brands in companion pet, backyard chicken, equine and small animal categories.
For more information about ZuPreem, visit their website.
